The Definition: Brand Activation

Brandactivation.nl stated that the “Brand Activation” term is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating interest, trial and loyalty.

New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists.

Coverage for brand activation including Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile and Design etc.

Portfolio Audit : 5 General Mix

Portfolio Audit : Purposed

My Graduating Professional Portfolio is composed this way because I decide to go into brand activation industry. I wish to demonstrate my excellent professional skills as a multimedia designer based in brand activation agency, that is capable to work with several different design medium.

As Brand Activation industry requires a strong knowledge from communication design perspective, such like brand design to express the corporate identity and implement with advertising idea. They will include graphic design, publishing and print media advertising and web development.

Digital experience such like website design and production of motion video is an advantages to bring me into this industry. Installation art is included in my portfolio as the industry involving creative and fresh installation setup and booth design in event-ing arenas as well.

Among the C/F/E, I had chosen the competition “Horizon Interactive Awards (Web)”. In order to have advantages for me to entering this industry and benefit my future career, I need a web design portfolio to fill the gap and enhance my digital design experience. Web design not just relevant to multimedia design but is an important element as well as this is a major in multimedia design industry.

I believed a remarkable multimedia designer not only can design a website, but also could design consistently in multi-medium, by combining and integrate with branding design and motion video.