The Definition: Brand Activation
Brandactivation.nl
stated that the “Brand Activation” term is the seamless integration of all
available communication means in a creative platform in order to activate
consumers. Activation means stimulating interest, trial and loyalty.
New communication means
are being introduced every year. It is clearly evident from this list of means
that the marketing communication is a profession for well-trained specialists.
Coverage for brand
activation including Website, E-mail, Telephone, Print, Radio, TV, Outdoor
advertising, Events, Retail, Brochure, Mobile and Design etc.
Portfolio Audit : 5 General Mix
Portfolio
Audit : Purposed
My Graduating Professional Portfolio
is composed this way because I decide to go into brand activation industry. I
wish to demonstrate my excellent professional skills as a multimedia designer
based in brand activation agency, that is capable to work with several
different design medium.
As Brand Activation industry requires
a strong knowledge from communication design perspective, such like brand
design to express the corporate identity and implement with advertising idea.
They will include graphic design, publishing and print media advertising and
web development.
Digital experience such like website design and
production of motion video is an advantages to bring me into this industry.
Installation art is included in my portfolio as the industry involving creative
and fresh installation setup and booth design in event-ing arenas as well.
Among the C/F/E, I had chosen
the competition “Horizon Interactive Awards (Web)”. In order to have advantages
for me to entering this industry and benefit my future career, I need a web
design portfolio to fill the gap and enhance my digital design experience. Web
design not just relevant to multimedia design but is an important element as
well as this is a major in multimedia design industry.
I believed a remarkable
multimedia designer not only can design a website, but also could design
consistently in multi-medium, by combining and integrate with branding design
and motion video.
